Part of Panini America’s large corporate display at the National Sports Collectors Convention was a tall glass case holding one of the most talked about products of the year.
HRX video trading cards are an innovation that Panini is banking on to keep collectors coming back. The cards made their debut in the company’s Totally Certified Basketball product.
Upper Deck, too, has launched its own line of high tech cards. Evolution is being distributed for now as low population inserts in various products.
It’s technology that we can expect to see elsewhere as time goes on.
Fox News spent time at Panini headquarters earlier this summer and talked with Panini America Vice President of Marketing Jason Howarth.
Watch the story here.
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