The Pro Football Hall of Fame and Panini America will be partners for five more years. The two entities announced an extension of their working relationship on Wednesday.
The deal makes Panini the exclusive distributor of trading cards featuring players, coaches and contributors elected as members of the Hall’s Enshrinement classes of 2020 through 2024.
Panini has also been the NFL’s exclusive trading card partner since 2016.
“The Pro Football Hall of Fame holds such a special place in football honoring great players in history and at the same time is committed to growing the game of football,” stated Jason Howarth, Vice President of Marketing at Panini America in a news release. “Their commitment to the game, support of our marketing programs such as the Panini Super Bowl Kid Reporter and the integration of the Pro Football Hall of Fame in our Panini trading card products is what makes our relationship so special. We look forward to new efforts to integrate Panini trading cards into Pro Football Hall of Fame efforts.”
Under terms of the agreement, Panini will work with the Hall of Fame around a number of what they called “key Hall of Fame Centennial initiatives.”
Panini will create a dedicated Hall of Fame logo card “wall display” inside the Museum. The exhibit will showcase some of the company’s football cards and offer a chance for visitors to engage and share moments of their visit to the Canton, OH shrine on social media.
“Panini has been an exceptional partner of the Pro Football Hall of Fame producing great cards that showcase the careers of the Pro Football Hall of Famers,” said Pat Lindesmith, the Hall’s Chief Partnership Officer and Senior Vice President of Gold Jacket Relations. “They are creative and engaged in celebrating the Game we all love, and we are proud to have the opportunity to continue to grow our partnership with new and innovative products to highlight the Gold Jackets over the next five years for fans to enjoy and collect.”
Part of the agreement means Panini will provide some of its products to youngsters during Hall events and sponsor camps associated with the Hall of Fame.
Additionally, Panini will remain the title sponsor of future autograph sessions that feature Hall of Fame members.