A 1934 Augusta National Invitational/Masters Tournament ticket sold for $118,598 late Sunday night, setting a record for the most ever paid for a sports ticket. The 2.75 X 2.75 -inch ticket is one of fewer than ten passes to the first ever Masters tournament known to have survived and is the finest known example, sitting untouched for decades in the home of a Georgia family before its initial discovery in 2012.
The sale was part of the Master’s Week Spring Auction conducted by TheGolfAuction.com. The ticket had first sold at auction six years ago for $31,987. The badge carries a serial number of “1929” but the tournament’s first year was in 1934 when Horton Smith captured first place in the event hosted by golf legend Bobby Jones.
“A record-setting number like this can only be achieved when you have multiple passionate collectors wanting a seldom seen piece of golf memorabilia,” stated Kip Ingle of The Gold Auction.
The ticket, with the original tie-string still intact and virtually no wear, was sourced by The Golf Auction in 2012 from a family that were friends and neighbors of the Bobby Jones’ family in the Tuxedo Road area of Atlanta (Theodora Black).
With such a low population and high demand from a growing legion of golf memorabilia collectors, the 1934 ticket is one of the most highly prized of all Masters collectibles. Smith’s green jacket from 1934 sold for $682,229 in 2013.