His MVP seasons may be in the rearview mirror, but Brett Favre proved Sunday he can still put up big numbers. His fans are putting up even bigger numbers in the team’s memorabilia shop.
A career that began in the early 1990s is still going strong and that’s a good thing for the Green Bay Packers’ bottom line.
Sales of Brett Favre items through the Packers’ website and retail stores topped $1 milliion in 2005, which was the team’s worst season since his arrival prior to the start of the ’92 season.
Becky Vallet, executive editor of Team Marketing Report, a Chicago sports marketing newsletter, said she was unaware of any other NFL team that sold more than $1 million in merchandise featuring one player in a season.
Favre’s possible retirement–which has been put on the back burner– may have boosted sales a bit.
Packer Fans: Visit PackFanatics.com