His autographed trading cards usually include only the letters “EZE” but Ezekiel Elliott autographs bought through Fanatics as part of a new exclusive deal will include his full name—and even a middle initial.
Fanatics announced Wednesday it would become the sole distributor of authentic memorabilia from the young Dallas Cowboys star.
fourth overall draft pick in 2016, Elliott had a record-breaking rookie season, being named the Pro Football Writers Association Rookie and Offensive Player of the Year, while earning All-Pro First-Team and Pro Bowl honors. He was also the top-selling NFL player across the Fanatics platform for the entire 2016 season.
“Ezekiel is a rising NFL star, and the mark he’s made on the sport in only his first professional season is extraordinary,” said Victor Shaffer, executive vice president of Fanatics Authentic.
Fanatics and its partner sites are already offering a lineup for signed items including helmets and photos. Prices range from $349 for a signed 8×10 photo to nearly $1600 for a signed helmet with various inscriptions documenting the highlights of his 2016 rookie year that’s limited to 16. Fanatics is also producing some unsigned memorabilia.
“This is the first time I’m aligning with a company for officially licensed NFL memorabilia. The two most important things to me were to give my fans the coolest selection of memorabilia and to have a premium company authenticate and distribute my collectibles,” said Elliott. “After seeing the products offered and fan response to other exclusive guys like Steph Curry and Peyton Manning, I know I’m in the right place. I’m excited to partner with Fanatics.”
— Fanatics Authentic (@FansAuthentic) May 31, 2017
Elliott becomes the latest athlete to join Fanatics’ roster of exclusive athletes, joining Aaron Rodgers, Peyton Manning, Steph Curry, Isaiah Thomas, Kris Bryant, Anthony Rizzo, David Ortiz and Alexander Ovechkin, among others.