His alter-ego stashed away, Joel deAndrade is now a sports card shop owner and show promoter who has local collectors fired up again.
Not every sports memorabilia show works out quite so well, but last year’s first-ever "Super Show" in Taunton, Massachusetts worked out well enough to try it again.
The show brightened up a long, cold New England winter with some affordable prices and a decent sized collection of dealers. More of the same is planned for this year, with autograph guests and a receptive local audience.
And with a former pro grappler calling the shots, there will be a little bit of "show" at the show.