Dreams Inc., parent company of Mounted Memories, has signed a contract that will put its products into the distribution arms of JCPenney.
Plantation, Florida-based Dreams, Inc. has signed an agreement with JCPenney that will put licensed sports memorabilia and apparel into the giant retailer’s online sports fan shop at (www.jcp.com).
Representing the largest collaboration of its kind for Dreams, Inc., the new site provides an expanded offering of licensed sports merchandise from professional teams, colleges and athletes. The new and expanded online sports fan shop will launch in October.
It’s believed the volume of items being distributed to will enable Penney’s to sell items at a discounted rate.
"This new alliance with JCPenney is a great extension to our business," said Ross Tannenbaum, president and CEO of Dreams Inc. "By aligning with JCPenney, a national retailer with one of the largest general merchandise websites on the Internet and more than 1,100 department stores, we’re able to extend our merchandise offering to the more than half of Americans that the retailer currently serves."
"We will integrate our technology seamlessly into theirs so customers will enjoy the same online shopping experience that they’ve always experienced at jcp.com, but with a much larger dimension of licensed sports products."said Kevin Bates, Dreams Retail president and FansEdge founder.
Dreams Retail offers JCPenney the ability to make championship products such as World Series merchandise available to customers immediately. This venture offers customers a significantly larger product mix.
"Our partnership with Dreams expands our high-quality offering of sports merchandise, providing more shopping options for our customers," said Steve Lawrence, executive vice president of men’s apparel at JCPenney. "We know that our customers are passionate about their sports teams and our new and expanded online sports fan shop will allow us to offer them their favorite licensed team product in a quick and more convenient manner."
Dreams is the parent company of Mounted Memories, Fans Edge and ProSportsMemorabilia.com which offers autographed sports memorabilia, display cases and other items online.