Donruss/Playoff sales representatives began notifying dealers and distributors that demand for the product has been overwhelming and has far exceeded supply.
“We are excited to be producing our first baseball-only product since 2005,” Donruss Vice President Mike Anderson said. “However, because of the high demand, the product has oversold and we’ve been forced to cut orders."
Donruss Threads makes its baseball debut this month. The product is heavy on autograph and memorabilia cards, following the format of Donruss Threads Football.
Signed on-card Rookie Class nameplates will be introduced to baseball collectors.
Recently announced deals with Pete Rose and Shoeless Joe Jackson join a list of retired legends including Willie Mays, Hank Aaron, Cal Ripken Jr., Nolan Ryan and Ted Williams among many others.
Also included in Threads Baseball are the first autograph and memorabilia cards of top prospect Rick Porcello, as well top prospects Ike Davis, Josh Vitters, Xavier Avery, Mat Gamel, Christian Marrero, Elvis Andrus, Jesus Montero, Brandon Waring and more than 110 others.
Five-card packs of Threads will carry a $4 SRP.