Reggie Bush was the brightest star on the college football landscape during the 2005 season. A business deal gone sour–one that involves memorabilia and marketing contracts while Bush was still an NCAA athlete–is at the heart of a brewing storm.
Two sources have told Yahoo! Sports that Lloyd Lake, one of the financiers of failed marketing company New Era Sports & Entertainment, has agreed to meet with NCAA investigators and turn over financial records and other evidence that would tie Reggie Bush and his family to nearly $280,000 in extra benefits allegedly taken during Bush’s days at USC.
Confidential emails from officers of New Era Sports & Entertainment indicate they were soliciting marketing and memorabilia deals on the running back’s behalf while he was still at USC. The deals for pro sports memorabilia could violate NCAA rules.
Yahoo breaks down a complicated story that could jeopardize USC championships.