He may make millions and drive a race car rally fast, but Dale Earnhardt Jr. has something in common with the rest of us.
He’s a collector.
One of the favorite past times of NASCAR’s 11-time Most Popular Driver is to troll eBay in search of vintage racing memorabilia to add to his growing collection. Now, he’s partnered with the online marketplace on a sponsorship deal that includes showing off some of his finds.
Earnhardt Jr. will drive an eBay-themed primary paint scheme for JR Motorsports in the NASCAR Nationwide Series race at Michigan International Speedway June 14. It will be Earnhardt Jr.’s fourth and final Nationwide Series race in 2014.
His interest hit full stride in 2012 as he looked to eBay to add his collection of vintage stock car magazines and racing memorabilia. He His infatuation expanded into eBay Motors, and his personal car collection is now displayed on his eBay Garage profile. eBay Garage is an online community where users share personal car photos, explore vehicles, find parts, and converse with fellow enthusiasts.
“We believe fans will relate to the excitement Dale Jr. feels toward the sport on and off the track,” said Bryan Murphy, Head of eBay Motors. “We are looking forward to helping auto enthusiasts connect with the things they need and love on eBay the same way Dale Jr. does.”
“As most people are aware, I’ve been obsessed with eBay for the past few years because I do a lot of shopping for vintage racing stuff,” said Earnhardt Jr. eBay Garage is especially cool because it’s an online community for car enthusiasts. I have a profile set up already so you can see what’s in my garage (see it here). I’m looking forward to seeing what other people have in theirs.”
There’s a charity element to the partnership as well. For every person that signs up for an eBay Garage profile between May 28 and June 30, eBay will donate $1 to The Dale Jr. Foundation1, which is dedicated to giving underprivileged individuals and youth the resources to achieve their goals. Fans who sign up during that time will also have the chance to win a 2014 Chevy Camaro and have Dale Jr. personally hand them the keys.
Users can also check out collections of items that Earnhardt Jr. shops for on eBay, whether it’s rare racing literature, his favorite vinyl records, or his favored footwear.
“I feel very fortunate to be in a position to merge my two passions together, which is collecting racing memorabilia and driving race cars,” Earnhardt Jr. said. “I definitely have a deep appreciation for history, and eBay has been my go-to source of finding things I never thought were available. I look forward to continuing that, but also engaging with enthusiasts and expanding my presence through eBay Garage and eBay Collections.”