Despite a shutout Thursday afternoon, it hasn’t been a terrific start for the Chicago Cubs. The season outlook isn’t especially optimistic, especially in a division with three, maybe four strong teams. No longer can the Cubs count on the draw of Wrigley Field to push them past three million fans per season. Like all big league teams, they’re always looking for new sources of revenue. This year, it’ s a new team shop that includes game worn and game used merchandise.
The Cubs also have a kiosk inside the ballpark, but now, they will have a year round store open seven days per week with everything from replica jerseys to game used bats and balls.
The club’s ownership group battled through the court system for the right to buy the property at 3620 North Clark Street, including the McDonald’s Restaurant that fans who’ve made the trip might be able to visualize. Prior to opening day, the store popped up. It’ll feature autograph sessions with players throughout the year, but they’re also hoping to cash in on the value of authentic stuff that’s seen action across the street.
The franchise and the store’s manager are hoping things aren’t as bad as they look so those cash registers can keep busy, according to this story on Medill Reports.