Make way for the latest in what’s become a new line of hockey memorabilia: crystal pucks from major NHL events with melted ice inside. Fanatics is pre-selling pucks for the 2016 Winter Classic between Montreal and Boston on New Year’s Day in Foxboro, MA.
Standard in size and licensed by the league, the pucks sell for $49.99 and feature the NHL logo and commissioner’s signature on the top. They’re packaged in a box with the logos for the Winter Classic and the two teams inside.
The puck idea was hatched in time for the 2015 Stanley Cup Finals won by the Chicago Blackhawks.
“Fanatics had representatives on-site at multiple Stanley Cup Finals games this year and worked in conjunction with the NHL to collect game-used ice, typically collected during dry scrapes at TV timeouts and from Zambonis following intermission,” explained Nathan Schildkraut, the company’s NHL Product Manager. “The ice is then transported back to our manufacturing facility in Sunrise, Florida where it is injected by hand into a reservoir in the middle of the puck. We then create a custom, event-specific plate for the presentation box.”
The pucks surpassed expectations by so much that Fanatics expanded the program, creating pucks for the October 8 NHL debut of top draft pick Connor McDavid. Schildkraut said Fanatics also created plaques with globes containing the melted ice for McDavid’s debut.
“As is the case with all of our collectibles, our ultimate goal is to bring fans as close to the game, their favorite teams and athletes as possible.”