If you remember the 1980s and 90s, you might recall a time when collectible cups were a thing. 7-Eleven stores and the Dallas Cowboys are bringing it back.
7-Eleven has announced a series of seven cups featuring Cowboys players that will be sold in stores. The first six cups will feature some of the team’s most popular players on co-branded Big Gulp/Slurpee cups. Suggested retail price of the cup is $1.99 and may be filled with either a fountain or frozen Slurpee drink.
A new cup will be released weekly for seven weeks. Which player is featured will not be revealed until they hit store shelves each week. The release of individual player cups will culminate with a group version of the cup featuring all six Cowboys players.
“Our customers across the country are huge sports fans,” said Laura Gordon, 7-Eleven Vice President of Marketing and Brand Innovation, “and the Cowboys are one of the most-watched teams, especially in Texas.”
“The opportunity to both collaborate with 7-Eleven and provide our fans a collectible item featuring many of our great players is a win-win,” said Eric Sudol, Vice President of Corporate Partnerships for the Cowboys.
There was no word on how many 7-11 stores in Texas will offer the promotion.