The Indianapolis Colts gave away the ultimate piece of football memorabilia Sunday. Five Super Bowl rings went to fans who had to work a little for them.
The closest most fans get to a Super Bowl ring is running into a player or coach who’s lucky enough to not only have one but willing to show it off. The Indianapolis Colts made owning a real Super Bowl ring a reality for five loyal fans Sunday.
In late October, the team announced a plan to offer raffle tickets for $5 each, promising buyers a chance to win an authentic Super Bowl XLI ring while donating to the club’s charity arm. 45,000 tickets were sold and a group of 25 randomly selected semi-finalists were then chosen to compete in a treasure hunt around the city last weekend. The Quest for the Ring program wrapped up with an on-field giveaway during Sunday’s game with the Jacksonville Jaguars.
Ten finalists marched onto the RCA Dome turf–but just five rings worth about $23,000 each were waiting under lock and key.