Add the Milwaukee Brewers to the list of teams starting to actively market their own game used items.
With reigning National League Rookie of the Year Ryan Braun, power phenom Prince Fielder, promising Corey Hart and Rickie Weeks primed for a bounce-back season, the Milwaukee Brewers have no shortage of players who interest fans and collectors.
Now, the Brewers will be trying to harness some of the revenue that often comes with that interest. Atter dabbling in the game-used market, Milwaukee will take a bigger step when the new Brewers Team store opens this spring.
The Brewers experienced a growth in merchandise sales last season and the 3100 square foot store will provide Brewers fans with another venue inside the ballpark to acquire the team’s latest merchandise and memorabilia.
A news release from the cub indicates the new store will "specialize in Brewers authenticated items and game-used products."
The Brewers Fan Zone Store in the Hot Corner will remain open during its normal store hours, while the new Home Plate Team Store, which features the authenticated and game-used products, will be open for business during all Brewers home games. The new store will be surrounded by glass walls and its interior will feature red-stitching in the design of a baseball on the cement flooring.