They were once thought of as a relic of the 1950s and 60s.
A strange little collector’s item that was meant for little kids who didn’t have anything more cool to collect (well, beyond cards anyway).
Bobblehead dolls enjoyed a renaissance when major and minor league teams rediscovered them in the 1990s, giving them away on special promotions to an audience that went crazy for them.
Many people thought they would have their three or four years of fame and then ride off into a dusty closet, sponsor names chipping off their cheap, plastic bases.
Not so.
Designers have gotten more creative. Teams still see their value as a drawing card and the collector market isn’t bad.
ESPN.com’s Jim Caple travelled to Bensussen Deutsch and Associates in Woodinville, Washington, where mot of the ‘nodders’ are made. Dozens of promotional days and nights go off swimmingly thanks to the company’s dedication. After all, when you have an army of nodding heads, ‘yes we can’ seems to be the only response:
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