A bevy of Brunners Bread baseball cards highlighted Goodwin & Company’s latest auction, with a high grade Ty Cobb selling for over $270,000.
Little did the bakers of Brunners Bread know that 87 years after their baseball card promotion ended, collectors would pay hundreds of thousands of dollars for the little pieces of cardboard aimed at young fans.
Goodwin & Company completed its September vintage sports card and memorabilia auction with the best complete set of high grade Brunners cards ever pieced together being sold one at a time.
Leading off the entire auction was a D304 1911 Brunners Ty Cobb, graded PSA 8 (nm-mt). It received 33 bids before being nailed down early Friday morning for $272,980 including the buyer’s premium. An SGC 60 Cobb sold for just over $100,000 in another Goodwin auction earlier this year.
Several other Brunners cards reached well into five figures thanks in large part to their near-pristine condition, rare for such vintage material. Most were PSA 8 or 8.5 including a Honus Wagner which sold for $78,946, a Christy Mathewson which brought $49,019, an Eddie Collins ($39,547 in PSA 8.5), a Hal Chase ($25,468) and a PSA 7 Cy Young ($24,554).
Brunners was one of five bakeries who issued cards through a Buffalo, NY bakery from 1911-1914. The cards measure 1 3/4″ x 2 1/2″.
A T205 set, with a PSA set rating which averaged 5 (ex), garnered 30 bids and sold for $112,841, while an American Caramel E90-1 Joe Jackson rookie card, graded SGC 70, was purchased for $86,976.
Other sales in the auction included:
- 1912 Hassan Triple Folders Cobb/Moriarty/Cobb Steals (PSA 8.5) $35,592
- 1933 Goudey Lou Gehrig (PSA 8.5) $29,860
- 1910 American Caramel Honus Wagner (SGC 40) $29,159
- Zack Wheat Hall of Fame ring $26,739
You can see Brunners Bakery cards on eBay here.
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