David Beckham has signed on to promote the autograph collector’s favorite tool. Hmmm…wonder if he signed the contract with a Sharpie?
Sharpie is partnering with one of the world’s most recognizable celebrities, Los Angeles Galaxy and international soccer superstar David Beckham.
Beckham, whose autograph is among the most sought-after in the world, will become Sharpie’s global ambassador in a fully integrated global marketing campaign that rolls out initially in the United States this month.
Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, will
leverage Beckham’s status as an international sports star to increase
awareness of Sharpie not only as what it calls "the preferred autograph marker", but also its other creative uses.
"Like the Sharpie brand, David embodies individuality and creative
expression," said Sharpie global business unit president Howard Heckes. "He
is the rare athlete who transcends nationality and sport to command
Heckes says the deal will feature Beckham in a global marketing
campaign in key regions around the world, including North America, Latin
America, Europe and Asia Pacific.
"I have always enjoyed signing autographs for people, especially since
I used to love getting my heroes’ signatures when I was younger," said
David Beckham. "I love to use Sharpie markers, so it’s a natural choice for
me to partner with them."
Complete details of the Sharpie-Beckham campaign, which will also
include print and online advertising, promotional and in-store support,
will be announced in May.
Among the top-name athletes Sharpie has previously partnered
with are NASCAR’s Dale Earnhardt Jr., Pro Football wide receiver Terrell
Owens, Pro Football Hall of Famers Steve Young and Howie Long, and
legendary golfers Arnold Palmer and Gary Player.