Topps and FOX Sports are collaborating with some of the artists who’ve contributed cards for Project 70 and Project 2020 to produce some original artwork and short-form content that will be highlighted during baseball broadcasts this season.
The work will be seen during Baseball Night in America, the upcoming All-Star Game and related programming throughout the summer.
The work of noted creators like The Shoe Surgeon, Sophia Chang, CES, Distortedd and others will drop during Baseball Night in America, the 2021 MLB All-Star Game presented by Mastercard and related programming all summer.
Artists including Sophia Chang, CES, Tistortedd and others will create a variety of pieces which may include shoe designs, paintings, sculpture and more.
“The way that pop art and baseball have come together through the amazing work of these superstar pop artists in Topps Project70 and Project 2020 is a great blueprint for some of the creative ideas we can do in the collaboration with FOX Sports,” said Jeff Heckman, Topps Global Director, New Business Ventures. “Opening up the canvas beyond cards and revealing the work across FOX MLB platforms will further showcase their creativity.”
The running collaboration will be featured through unique teases in respective pregame shows, pre-pitch rollouts for each game and in-game bumps.
“FOX Saturday Baseball and Topps are a perfect pairing of two brands that live and breathe Major League Baseball,” said Robert Gottlieb, FOX Sports Executive Vice President, Head of Marketing. “Working with Topps to celebrate special baseball moments is a labor of love for all of us at FOX Sports.”