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You are here: Home / Business/Industry News / Sports Memorabilia Business News / Auction Insider: Who Should You Do Business With?

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Auction Insider: Who Should You Do Business With?

June 4, 2010 By Rich Mueller

by:  Ryan Friedman

You need to sell.  You’ve got some good material.  Most auction companies say they’ll be glad to handle it for you.  So how do you decide which one is right for you at this particular time?

There are a lot of different factors to consider but here are five of what I think are the most important.

1.  Customer  Service –  I  think  this  is by far sometimes the most underrated  factor  when  choosing  the  correct auction house to deal with.  I  think open communication, prompt responses  to  questions,  efficient and attentive paper work exchange, and just having the proper response to any inquiry. I’d rather see my item sell  for  10%  less  in  an  auction house and have the best customer service  experience  than see my item sell for a little more and have the worst time maintaining  contact with the company.  Sometimes the aggravation and time spent don’t make up for a few extra dollars.

2.  Timing  Of  The  Auction –  This is another factor that potential consignors sometimes don’t weigh as heavily as they should. Always remember that from the  time  you  consign the item until the time the consignment checks are mailed out could be a 2-4 month process. Make sure to ask yourself  when  you  think you need your money. The further you plan in advance, the easier the timing part will be. If you consignment is worth enough, sometimes  auction houses are willing to do a cash advance if you need cash quickly.

3.  Each Auction House Has A Niche – Depending on the type of item you have,  such  as a high end graded card, or a regional  test issue set, a game  worn  jersey,  wire  photos,  and  even  a  very specific area like basketball  game worn jerseys, consider that each auction house does have a specialty.  They’re known for getting the best prices in that particular niche.  The best way to see this is to search the auction results from the companies you are considering.

4.  Imaging and Item Description – This falls into doing some research as  a consignor. I do think that the images that the  auction  house  will  run  with your item and the description are critical selling points to potential bidders. So how does each auction house  go  about  handling these issues?  95% of all the bidders participate through  the  internet  and  the  images they see are the best selling point.  If  you  look  closely  at different auction houses, some do a better job than others in both photograph and descritpion.  Think of it from a buyer’s perspective.  If you have to struggle to get a good look at an item, don’t you usually move on?

5.  Let The Auction Houses Sell You On Their Services – Let’s remember that  if you are consigning an item of value, then you have total control on  terms.  Let the auction houses sell you on their services and how  they  will handle your item. If you have a $5,00 card or piece of memorabilia  they  are  all  going  to want to auction it, so let them present their case.  Don’t be afraid to ask questions about what incentives they can offer you and how they’ll market it.

Auction News and Notes: You may have had a few days to rest over the Memorial Day weekend, but the pace of the auction world is fast and furious.

There are some great deals to be had in the current auctions ending this week  and next. With Father’s Day around the corner it just might be time  to  purchase  some  gifts  for dad!

And  for  the  collectors  who are looking to unload some material for consignment  to  help fund some vacation time this summer, many of the major  auction  houses  are  accepting consignments for their upcoming July and August auctions.

Touchdown Treasures Pre-Summer Sports  Auction  features  140  lots  of  football  memorabilia and closes tonight, June 4.

Collect.com  Auctions  is  on the East Coast for a consignment trip.  They’ve been to Boston, New Jersey and Long Island and will wrap it up this weekend in the Philadelphia area.  They will travel to pick up collections.

Mile High Card Company Spring Auction is open.  Highlights  of the 1900+ lot affair include:  1968  Brooks  Robinson Baltimore  Orioles  Game-Used Jersey, Babe Ruth Single Signed Baseball PSA/DNA  6.5 EX/MT+, 1909-11 E90-1 American Caramel Joe Jackson SGC 70 EX+  5.5,  1968  Topps 3-D Bob Clemente SGC 96 MINT 9, 1952 Topps #311 Mickey Mantle PSA 7.5 NM+, 1955 Topps #123 Sandy Koufax SGC 96 MINT 9, 1929  Star  Player  Candy #21 Babe Ruth SGC 88 NM/MT 8 and more.

Memory  Lane  Inc.  is  actively buying and accepting consignments for  their next auction. They are accepting sports cards and memorabilia, including  graded  cards,  unopened  wax,  game used jerseys, and much more.  MLI’s marketing is second to none and consignments get the attention of the widest audience of
collectors in the hobby.

Grey  Flannel  Auctions  consignment  deadline  for  their August 14th Basketball  Hall  of  Fame  Auction  is rapidly approaching.  Game-worn basketball jerseys already consigned include those originating with legends Dolph Schayes, Connie  Hawkins,  Michael Jordan, and Magic Johnson.  They’ll also have championship  rings  from  the Bulls, Lakers, and Celtics.  At this time, they are only seeking a few premier
basketball items.

Sirius  Sports Cards June Auction Starts Saturday June 5th and ends on June 17th. This auction will a wide variety of PSA graded and ungraded cards, as well as an assortment of memorabilia.

Ryan Friedman is the editor of Auction Report, a  premier  web  site  for  news  coverage  and information on the top auction  companies, dealers, and authentication services in the sports memorabilia  and  sports  card business. Look for his column here each week.

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About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected]

Filed Under: Sports Memorabilia Business News Tagged With: auction, customer, service, Topps

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