Topps has signed a contract to produce trading cards for the International Fight League.
The International Fight League, a team-based professional mixed martial arts league, has announced a multi-year strategic partnership and licensing agreement with The Topps Company. The partnership will include the first-ever line of cards featuring IFL coaches and athletes.
“We are very excited to begin this relationship with Topps, one of the most storied brands in the card business,” said Gareb Shamus, IFL co-founder and CEO. “This partnership is the latest in a series of moves by the sport of MMA and the IFL brand that shows how the sport will be able to reach a larger audience with compelling and unique content. It will be great way to showcase our stars through a combination of traditional trading cards, unique collectibles and new media projects.”
“The sport of Mixed Martial Arts is exciting and rapidly growing, and we are proud to partner with the IFL, their world class coaches and rising stars to make our entry in the sport,” said Ira Friedman, Topps’ vice president of publishing and licensing. “We have looked for the right entry point for the MMA category from a collectible standpoint, and feel that the IFL model is the best fit for both now and for the long term.”
The first Topps IFL branded product is currently in development. The card marketer plans its initial presentations to customers during the fourth quarter of 2007, with an expanded program in 2008 and beyond.