Through June 17, basketball collectors and fans will be able to log-on to www.PaniniAdrenalyn.com to compete against other fans in the company’s new interactive trading card game. The leading scorer at the end of the promotion will get a chance to meet Bryant and play him “One-On-One” in a game of Adrenalyn.
The Kobe “One-On-One” promotion coincides with the recent launch of the Panini Adrenalyn Xtreme game mode that features new enhancements to gameplay following player feedback during the beta-phase of the game. The new enhancements offer more strategic gameplay along with more shot opportunities, resulting in higher NBA scores. Matchup results are based on a player’s chance of scoring, eliminating players ability to load their decks to guarantee they win a matchup. Instead, higher ratings increase a player’s chance that they will score.
“I’m looking forward and excited to play a fan one-on-one in a game of Adrenalyn. I’ve been practicing, so I’ll be ready,” said Bryant.
An integrated advertising campaign that includes TV spots on Nickelodeon, Cartoon Network and Disney XD channels, as well as online and viral will support the Kobe “One-On-One” promotion along with integration into more than 1,000 movie theatres in select markets across the country.