The auction for a signed card created by Upper Deck in honor of seven-year-old Nebraska cancer patient Jack Hoffman ended with the winning bidder backing out, but the resulting publicity brought even more money for a fund created to help raise money and awareness for pediatric brain cancer.
Upper Deck released Hoffman’s limited-edition 13 1/2 x 19-inch cards to the Team Jack Foundation.
After hearing about the auction snafu, actor James Denton (Desperate Housewives) arranged a meeting at his home in Minneapolis. Jack and his family delivered the autographed card over the weekend. Denton and two others paid $10,000 each for the cards, which were created by Upper Deck after Nebraska arranged for Jack to run for a touchdown during Nebraska’s spring football game. The video–and Jack’s story–went viral. It’s been seen over eight million times on YouTube alone.
“We were kind of blown away that Upper Deck wanted to do that,” Jack’s father, Andy said. “We want this disease to be spotlighted all across the country.”
The St. Paul Pioneer-Press was there to document the happy ending.
And Fox News aired an interview with the group: