Aaron Judge broke another record Wednesday. The card commemorating his 50th home run of the season sold 16,138 pieces, the most ever for Topps NOW. Autographed versions commemorating his rookie record sold out in less than half an hour.
The previous high for daily sales in the two-year history of the program had been Ichiro Suzuki’s 3000th MLB hit in 2016 (11,550 cards).
Judge’s Home Run Derby championship card is third all-time (8,997). In fact, Judge cards have accounted for seven of the top ten selling NOW cards in 2017. His phenomenal rookie season has kept Topps busy. In all, the company has produced 26 NOW cards of Judge since last spring, commemorating various moments and milestones.
New NOW cards are produced on a daily basis as sort of a chronicle of the season. and are available for 24 hours. Individual cards are priced at $9.99 but they’re cheaper in quantity while relic and auto relic versions are significantly more expensive.
Topps expects to sell its one millionth NOW card later this week.