Slurpees, Big Gulps and Madden 09 for everyone.
Donruss has captured images from the upcoming Madden NFL ’09 video game for a new card set for distribution beginning this week at 7-11 convenience stores across the country.
Those purchasing a Slurpee or Big Gulp will receive one of 10 trading cards highlighting the top players from this year’s Madden NFL ’09. The month long campaign helps promote the 20th Anniversary of the famous video game franchise.
EA Sports has partnered with 7-11’s across the country in a month long store make over, that includes special Slurpee cups, Madden sandwiches, video game boxes, DVDs and other NFL-related offerings.
"This promotion is cross-promotion at its best," said Scott Prusha, Director of Marketing for Donruss. "It is obvious that a very high percentage of trading card collectors play video games but we also know the video game player is an ideal trading card collector. This promotion helps put cards in their hands and exposes them to card collecting."
The set includes Tony Romo (Dallas Cowboys), Peyton Manning, (Indianapolis Colts), Vince Young (Tennessee Titans), LaDainian Tomlinson (San Diego Chargers), Adrian Peterson (Minnesota Vikings), Ben Roethlisberger (Pittsburgh Steelers), Darren McFadden (Oakland Raiders), Matt Ryan (Atlanta Falcons), Maurice Jones-Drew (Jacksonville Jaguars) and Matt Hasselbeck (Seattle Seahawks).
"There is a strong overlap between the Madden NFL and Donruss consumer, and we look forward to finding creative ways to excite our passionate fan base," said Sr. Product Manager for Madden NFL Football, Anthony Stevenson.
The sets are already available–and cheap–on eBay.