Sports Collectors Daily

24 Price Records Fall in Memory Lane Auction

The current appetite for high-grade vintage sports cards appears insatiable.  With bids flying well into the wee hours of Sunday morning after a scheduled Saturday night close, Memory Lane’s  Spring Rarities Auction ended with two dozen record prices set as well as a new company record for total sales.

Cards from the finest basic collection of Hank Aaron cards on the PSA Set Registry drew a gathering of hungry bidders with the 1954 Topps rookie card rising to a new record price of $228,000.  In fact, ten Aaron cards graded 9 or 10 by PSA now have new high water marks thanks to this auction.  In addition to the rookie card, five other Aaron cards sold for over $25,000 including:

In all, 24 records were set in the auction, which totaled over $2.9 million in sales, the highest grossing Memory Lane auction of all-time.

A PSA 9 1954 Topps Ernie Banks rookie card smashed a two-year-old mark when it closed at $94,800, more than doubling the previous mark.

Two of the most sought after rookie cards from the post-War era also reached new heights.  A 1951 Bowman Mickey Mantle rookie card graded PSA 8 was acquired for $157,200 while a Willie Mays PSA 8 obliterated the former record set just a few weeks earlier when it was hammered down for $77,376.

Pre-War collectors zeroed in on a mint 1934 Goudey Lou Gehrig, which sold for $67,200.

Babe Ruth cards and memorabilia were once again popular.  A rarely offered PSA 9 1948 Leaf Ruth broke a record when it blasted past the six figure mark, settling at $109,200 while a 1918 Charles Conlon photo of the young Ruth during his Boston Red Sox career hit $31,460.

The new records weren’t limited to baseball, however.  A PSA 9 1957 Topps Johnny Unitas rookie card hit a milestone number, racing past the six-figure mark during the final hours of bidding until it realized a jaw-dropping $151,200.  The Unitas was one of just seven graded at the 9 level, with none higher.  The rookie card of another championship legend, Joe Namath, graded PSA 8, established a new plateau at $49,766.  Hockey card collectors chased a PSA 9 1979-80 O-Pee-Chee Wayne Gretzky, which closed at $31,460.

All prices reflect a 20% buyer’s premium.

“The results of this auction were nothing short of amazing,” stated Memory Lane’s JP Cohen.  “Even beyond the record prices there were a lot of great cards available. There are a lot of new collectors entering the hobby and demanding the best.  They certainly found it in this sale.”

Memory Lane is accepting consignments for its upcoming I Own it Now catalog and it’s Summer Auction, coming up in a few months.  For information on consigning or to be placed on the list to receive a free catalog, visit or call 1-877-606-5263.