Back in the 1960s, it was not unusual for families to drink coffee (in my family’s case, a drop of anisette in the coffee was the norm) and play cards.
Beginning today in Canada, another tradition involving c
offee and cards — trading cards, in this case — resumes with the 2017-2018 Upper Deck Tim Hortons Collectors Series NHL promotional cards. If you’re a fan of Jim Schoenfeld, perhaps you could have another doughnut with your cards and drink,
This is the third year for the promotion which is only at the company’s stores in Canada. The base set will contain 100 cards, with card No. 1 being — who else? — Tim Horton of the Toronto Maple Leafs. Packs are available for $1 Canadian (plus tax) with the purchase of a beverage, or $1.99 without.
This year, some lucky fans will find one of 87 Sidney Crosby Superstar Signature autograph cards, while others might rip open a pack to find one of 100 signed Aaron Ekblad autographed Timbits cards.
Each pack will contain a unique pin number code for the Collect to Win online hockey card trading platform. This digital plan allows hockey fans
to complete their collection online (at www.collecttowin.com) and earn a chance to win prizes — including a trip to the 2017 NHL 100 Classic in Ottawa. Some of the other prizes include NHL18 PlayStation games, four prize packs, $300 in gift cards to the NHL Shop and $100 TimCards.
“Hockey season is always an exciting time for Tim Hortons. Our special connection to the game began with our Founder 
over fifty years ago, and lives on today with hockey sponsorships at all levels, including our community Timbits hockey program which serves 100,000 kids across Canada,” Sami Siddiqui, President of Tim Hortons Canada, said in a statement. “We know our Guests love the hockey season and we couldn’t be more excited to have them experience the game with us through the release of our 2017-18 Tim Hortons Collector’s Series NHL Trading Card lineup.”
There will be seve
ral inserts in addition to the base set. Top 100 inserts consists of seven cards, featuring all six active members of the NHL’s 100 greatest players—along with Tim Horton. The card backs double as checklists. Platinum Profiles return with a 12-card set, dominated by foil, that includes Crosby, Connor McDavid and Alexander Ovechkin. Clear Cut Phenoms utilizes acetate in it 14-card subset, while Stat Makers is a 10-card insert set. Triple Exposure uses a three-dimensional effect in its 12-card subset, while Game Day Action loo
ks like a ticket (a real one, not the paper one you generate from your computer) to an NHL game. There are 15 cards in that set.
A full checklist for 2017-18 Tim Hortons hockey cards is below.
In a statement released by Tim Hortons, Crosby said that collecting hockey cards “made me feel a part of the game.”
Collectors can have that feeling by visiting Tim Hortons or checking out eBay, which already has hundreds of sets, singles and inserts for sale and auction.
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2017-18 Tim Hortons hockey checklist
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