Collectors of game-worn memorabilia will have another chance to support a worthy cause and add some one-of-a-kind NFL items when the league and its players join the American Cancer Society’s 2016 Crucial Catch campaign beginning this week. The initiative supports Breast Cancer Awareness month.
Since 2009, nearly $15 million has been raised for the American Cancer Society through the partnership, with the majority of contributions coming from the sale of 2016 NFL Breast Cancer Awareness Fan Gear at retail and the NFL Auction website. However, the NFL’s auction site will also again offer game-used memorabilia with 100 percent of the proceeds going to the ACS.
This weekend’s games will kick off the 2016 A Crucial Catch campaign. Beginning on Sunday and continuing through Week 7, NFL breast cancer awareness games will feature:
Game balls with pink ribbon decals used for every down and pink kicking tees
Pink equipment for players including: cleats, wristbands, gloves, sideline caps, helmet decals, captains’ patches, chin straps, shoe laces, skull caps, sideline towels, and quarterback towels
*Pink coins used for the coin toss
*Team-specific New Era hats with pink accents for coaches and sideline personnel
*Pink ribbon pins for coaches and teams
*Pink caps, wristbands, whistles and pins for game officials
*Pink goal post padding in end zones
*Breast cancer awareness pompoms, shirts and wristbands for cheerleaders
Game-worn pink merchandise and footballs will be autographed and auctioned at NFL Auction (nfl.com/auction) over the course of the season.
Money raised through A Crucial Catch supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program. This initiative provides outreach and breast cancer screenings to women in underserved communities. Healthcare centers in all 32 NFL team markets will receive a $50,000 CHANGE grant to increase access to screenings and additional cancer prevention and early detection programs.
Non-game worn NFL pink gear can be found here.
Fans may donate directly to the American Cancer Society at cancer.org/donate.