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You are here: Home / Business/Industry News / Sports Memorabilia Business News / Tim Hortons Launches New Hockey Card Promotion

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Tim Hortons Launches New Hockey Card Promotion

September 21, 2016 By Rich Mueller

They were a big hit last year and there’s now a new 2016-17 Tim Hortons hockey card set to collect. The trading card packs arrived at shops across Canada on Wednesday.  Once again, though, the promotion isn’t available at US stores.

2016-17-tim-hortons-jack-eichel-connor-mcdavid2016-17-tim-hortons-packThe 100-card base set includes young stars like Connor McDavid, Jack Eichel and Dylan Larkin along with big name veterans.  There are exclusive inserts as well as some autographs, relics and autographed memorabilia cards.  A full checklist is below.

The Tim Hortons cards were created by Upper Deck and are available in a three-card pack at restaurants while supplies last for $1 plus tax, with each beverage purchased ($1.99 plus tax, without beverage purchase).

This time, there’s an interactive component as well.

You can download the Tim Hortons Augmented Reality Hockey Cards app and scan your cards to see “authentic models of NHL stars in their real life environment,” according to the company.  The app is available for both Android and iOS. There are hidden animations when you scan different card combinations side by side.

Sidney Crosby 2016-17 Tim Hortons“The set Upper Deck developed for Tim Hortons offers a variety of compelling cards fans of all ages will enjoy collecting and an incredible new experience with the augmented reality piece Tim Hortons developed,” said Jason Masherah, President of Upper Deck. “The partnership last year had hockey fans flocking to Tim Hortons to get their packs and we are excited to team up once again with this new set of NHL Trading Cards.”

Once again this year trading will extend online, as each physical pack of trading cards contains a unique PIN that unlocks a digital trading card. When fans register at www.collecttowin.ca, they can collect and trade digital trading cards with fans across the country for a chance to win 1 of 5 VIP trips to the 2017 NHL All-Star Game, as well as 1 of 100 EA SPORTSTM NHL 17 Playstation Prize Packs and over 120,000 other prizes.

“We are absolutely thrilled to be a part of the next generation of hockey cards with our longtime partners at Upper Deck. Card collecting is something that many of our players grew up with as important parts of their lives, so to be part of such an innovative breakthrough with the Tim Hortons Collector’s Series NHL Trading Cards is something that makes us very proud to be involved with,” said Sandra Monteiro, NHLPA Chief of Global Business Strategies.

Singles, packs and even 100-count boxes of unopened packs are already available on eBay if you don’t live in Canada. Click here to see them.

2016-17 Tim Hortons hockey card checklist

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About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected]

Filed Under: Sports Memorabilia Business News Tagged With: 2016-17 hockey cards, food issues, Tim Horton, Tim Hortons

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