Panini released the second of three Target-exclusive basketball card products recently with 2014-15 Panini Threads Basketball. Back in the lineup after a year off, it was released in a three-pronged price point strategy with each delivering some exclusive content of its own.
Panini supplied a blaster box which contains 20 cards for a suggested price of $29.99 but you can also purchase $3.99 gravity packs (10 cards) and 
Premium boxes at $119.99 with 60 cards and two autographs and two memorabilia cards.
Exclusive to blasters are two ‘Wood’ rookie cards and one Rookie Threads memorabilia card.
The gravity packs have Microedge Rookie Cards and randomly packed Rookie Signage autographs (also spread inside blasters). A few different insert sets round out the product.
The base cards are the same across all three levels but each has its own unique rookie cards. Base sets include both current and retired players.
The Target exclusives have been received with mixed feelings. Many collectors don’t live near a card shop but 
prefer to buy in person so the retail giant is a logical choice for distribution. With a Target credit card you can get 5% off instantly, which is also a bonus. However, card shop owners and online sellers are obviously displeased they won’t get a chance to sell them.
At 20 cards per pack for blasters, you’re paying $1.50 per card.
Here’s what we pulled
Base Cards: 16 plus the two Wood rookies, Nick Johnson and Julius Randle
ABA Legends: Julius Erving. Great to see Panini still honoring the greats from the red, white and blue league. In my opinion, these are the 
underrated stars of this product.
Floor Generals: Goran Dragic
Talented Twosomes: Eric Bledsoe/Goran Dragic
Rookie Threads Memorabilia: Andrew Wiggins
With Threads being distributed only via Target, watching the secondary market is often fairly interesting. Click here to see what’s currently listed on eBay.
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