Every week (for nine straight weeks), Topps will announce a “Prime 9 Player of the Week”. Collectors holding the corresponding Prime 9 Redemption card for that week can bring the card into their participating local HTA store and redeem it for an exclusive limited edition Topps Chrome Refractor.
Redemption cards can be found in 2012 Topps Baseball Series 1 Hobby packs (1:18) and Jumbo packs (1:5). Each card is denoted by a Week number (1, 2, 3, etc.).
The second card in the Prime 9 program will be announced next week.