Topps 2011 Prime 9 program is underway with the company announcing that Hall of Famer Johnny Bench is the first redemption card in the promotion.
Collectors can bring the card to their participating local HTA store and redeem it for an exclusive limited edition card of a player deemed the “Prime 9 Player of the Week”.
Redemption cards can be found in Series 2 Hobby packs (1:18) and Jumbo packs (1:5). Each card is denoted by a Week number (1, 2, 3, etc.).
In addition, the back of each redemption card functions as a special sweepstakes entry as Topps plans to give away a trip to the 2012 World Series.
Collectors should fill out the entry form before they redeem and the store owner will submit the entry to Topps.