Upper Deck continues its 20th anniversary party in its second series of 2009.
Upper Deck’s 2009 Series Two Baseball debuted this week offering two memorabilia cards and one autograph card per box.
The company says some boxes will also include a 20th Anniversary box-topper that will include an additional memorabilia or autograph card from the last 20 years’ worth of Upper Deck Baseball releases. Upper Deck also purchased several of its own 1989 Baseball factory sets on the open market, had each card stamped with a special 20th Anniversary logo and inserted them into Series Two. The cards will fall one per box, on average. Another buyback promotion will include randomly 1993 Derek Jeter rookie cards now signed by the Yankees’ captain.
Thanks to its partnership with USA Baseball, Upper Deck is also featuring memorabilia and autograph cards of players from the US National baseball team including Stephen Strasburg.
Part of the company’s 20th anniversary celebration will involve retrospective cards on sports, politics, world history, pop culture and technology over the last 20 years since Upper Deck came on the scene. Collectors can find eight 20th Anniversary Retrospective insert cards per box and one 20th Anniversary Retrospective memorabilia card per case.
Upper Deck is reaching out to young collectors with codes printed on wrappers that can be used as currency for Upper Deck’s online virtual world for kids, Upper Deck U. Kids can enter those codes online at www.upperdecku.com to enhance their overall experience in the world.
“Our 2009 Upper Deck Series Two Baseball product is just going to be a lot of fun for sports fans to open and that’s what makes collecting great,” said Gabriel Garcia, Upper Deck’s associate baseball brand manager. “To have great chase with the 1989 stamped cards, the USA Baseball content and the Derek Jeter buybacks is very exciting to provide collectors. Adding additional value like the 20th Anniversary box-toppers is important for us considering everything going on in the economy. It will definitely have something for everyone with a few other surprises mixed in.”