A Panini hoops product delivers a little more than advertised.
by Rich Klein
One of the biggest challenges for Panini in their debut year as the exclusive manufacturer of basketball cards is providing not only value for their boxes but also in a cheaper price point to make them accessible to all collectors. A recently released attempt to please collectors is the 2009-10 Rookies and Stars Longevity product.
A quick online search shows that the box prices are ranging between $40-60. Panini is pushing its promotional efforts toward what it claims is an average of two autograph or memorabilia cards per box.
Rookies and Stars basketball was issued in 10-pack boxes with five cards per pack. The design element is a posed photo of the player against a white background. The other part of the top includes arrows and lines. The bottom of the card includes the player’s name, a team logo, the 09 Rookies and Stars longevity logo and the player’s position. The back includes a smaller version of the front photo, biographical information in the upper right area and the rest of the card is dedicated to an informational blurb along with 2008-09 and career stats.
The big ‘hit’ in these boxes are the Rookie NBA Team Patches Signatures.
What did we receive from our box:
Base Cards: 48 cards (all different) out of the 130 cards in the set. Two of the cards were from the veterans sub-set: Eric "Sleepy" Floyd and Darryl Dawkins. Two of the cards were from the rookie sub-set: Dante Cunningham and Jon Brockman.
Ruby Parallel (#d to 250): Joe Johnson, O.J. Mayo
Dress for Success Materials Jersey (#d to 299): DeMar DeRozan
Freshman Orientation Materials Jersey (#’d to 299) DaJuan Summers
Materials Ruby (#’d to 250) Mike Bibby
Materials Sapphire (#d to 25) Jason Kidd
Did we match the box stated goal of two "hits’? We didn’t score an autographed card but In reality, we were fortunate in that we doubled (with four total) the jersey cards in our box including a card of future Hall of Famer Jason Kidd numbered to 25.
At the current price point, this is a product that truly appeals to all collector levels.
Rich Klein can be reached at [email protected]