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You are here: Home / Sports Card News / Vintage Sports Card News / 1974 Kellogg’s Baseball Set Brought 3D Back

1974 Kellogg’s Baseball Set Brought 3D Back

August 21, 2016 By Anson Whaley

In 1973, Kellogg’s abandoned its traditional three-dimensional look on its baseball card sets, which initially spanned from 1970 to 1983. The company must have gotten the memo that collectors missed the popular lenticular-style look as they returned in time for the 1974 Kellogg’s set, which was available via a mail-in offer. The two-dimensional cards distributed by Kellogg’s in 1973 would not return again in that 1970-1983 run.

1974 Kellogg’s BasicsRod Carew 1974 Kelloggs

As was the case in previous sets, the 1974 Kellogg’s set maintained its standard 2 1/4″ x 3 1/2″ size. While the design was different, the elements on the front remained relatively the same from 1973 in that they included a player image, replica signature, and the player’s last name at the bottom in a banner.

A slight addition was the inclusion of the player’s position at the top and the “3-D Super Stars” label, which returned for the first time since the 1971 issue. The design included a ‘double’ blue and white border. Backs were printed in blue ink. They again contained statistical and biographical information with a small player image, team logo, and Major League Baseball logo.

In conclusion, for the third consecutive year, the company relied on a 54-card set featuring current players around the league.

santoVariations In the 1974 Kellogg’s Set

Three catalogued variations exist in the 1974 Kellogg’s release. Card No. 7 featuring Ron Santo includes both Chicago Cubs and Chicago White Sox variations. Santo didn’t want to leave the area and vetoed a trade to the California Angels in 1973.

The Cubs traded him in late 1973 to the crosstown White Sox and he accepted that deal since it allowed him to remain in Chicago. As a result, Kellogg’s also produced a card of him with his new team. The image on the front remained the same, depicting Santo in a Cubs uniform. However, the back has a small mention of his trade to the White Sox as well a a White Sox logo. The card with a Cubs logo is more scarce than the corrected White Sox edition. PSA’s pop report shows nearly three times the amount of graded White Sox versions compared to the Cubs issue.

Two other variations werIMG_20160821_0001e included and related to statistical changes on the backs of cards. The first was related to Buddy Bell‘s card No. 10 where Kellogg’s changed his total career run count from 134 to 135. The final variation was with Wilbur Wood‘s No. 34 card. The pitcher was credited with both 959 and 960 strikeouts. As was the case with Santo’s corrected White Sox card, the corrected variations of both Bell and Wood are more plentiful as well, probably due to increased printing of those.

1974 Kellogg’s Starsryan2

1974 brought about more of the same in terms of lineup. The entire checklist doesn’t consist of stars, but the set is again headlined by some of the biggest names in baseball. Leading the way for a second straight year was Nolan Ryan, who was generating headlines for his no-hitters and huge strikeout totals with the Angels.

Other big names found in the set include Johnny Bench, Reggie Jackson, Pete Rose, Bob Gibson, Carlton Fisk, Jim Palmer, Orlando Cepeda, Billy Williams, Willie Stargell, Joe Morgan, Rod Carew, Catfish Hunter, Tom Seaver, and many others.

Who’s not there? Dave Winfield and Dave Parker, featured rookie cards in the 1974 Topps set, were left out. Also conspicuous by his absence is the legendary Hank Aaron who, oddly enough, never appeared obenchn a vintage Kellogg’s card during his playing days.

One interesting thing in terms of the players included was the return of Bench to the lineup. The Hall of Fame catcher appeared in the 1970 set, but was left out in 1971, 1972, and 1973 releases. His return to the set was a nice touch for collectors.

1974 Kellogg’s Prices

As with most Kellogg’s cards, prices remain low with many singles in the $1-$2 range. Stars can cost around $5 with high-grade Ryan and Rose cards still readily available for $20-$40, even in high grade.

Complete sets have ticked upward in value recently but a few can be found here for $75 and up, depending on condition.

1974 Kellogg’s Checklist

1             Bob Gibson
2             Rick Monday
3             Joe Coleman
4             Bert Campaneris
5             Carlton Fisk
6             Jim Palmer
7             Ron Santo
8             Nolan Ryan
9             Greg Luzinski
10           Buddy Bell
11           Bob Watson
12           Bill Singer
13           Dave May
14           Jim Brewer
15           Manny Sanguillen
16           Jeff Burroughs
17           Amos Otis
18           Ed Goodson
19           Nate Colbert
20           Reggie Jackson
21           Ted Simmons
22           Bobby Murcer
23           Willie Horton
24           Orlando Cepeda
25           Ron Hunt
26           Wayne Twitchell
27           Ron Fairly
28           Johnny Bench
29           John Mayberry
30           Rod Carew
31           Ken Holtzman
32           Billy Williams
33           Dick Allen
34           Wilbur Wood
35           Danny Thompson
36           Joe Morgan
37           Willie Stargell
38           Pete Rose
39           Bobby Bonds
40           Chris Speier
41           Sparky Lyle
42           Cookie Rojas
43           Tommy Davis
44           Catfish Hunter
45           Willie Davis
46           Bert Blyleven
47           Pat Kelly
48           Ken Singleton
49           Manny Mota
50           Dave Johnson
51           Sal Bando
52           Tom Seaver
53           Felix Millan
54           Ron Blomberg

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About Anson Whaley

Anson Whaley is a contributor to Sports Collectors Daily and has been an avid pre-war and vintage card collector for more than 20 years. He manages a pre-war sports card blog and database at www.prewarcards.com . You can email him at [email protected] or find him on Twitter @PreWarCards.

Filed Under: Old Baseball Card Sets, Vintage Sports Card News Tagged With: 1970's baseball cards, food issues, Kellogg's, Kelloggs baseball cards

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