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You are here: Home / Sports Card News / 1935 Schutter-Johnson Cards Featured Unique Artwork

1935 Schutter-Johnson Cards Featured Unique Artwork

January 1, 2018 By Anson Whaley

The 1935 Schutter-Johnson cards were a unique set compared to others in the era. While colorful artwork (i.e. Goudey sets) and real black and white photos, such as those used in the 1939 Play Ball set, were common, the 1935 Schutter-Johnson set relied on cartoon images drawn by a former player. Here’s more on this little-known pre-war set.

1935 Schutter-Johnson Basics

The 1935 Schutter-Johnson set was cataloged as a gum issue (R322) in Jefferson Burdick’s American Card Catalog. If you’ve seen them, you know the cards have a distinctive look. Against an all red background, cartoon players were drawn in black and white. The fronts had a short phrase about a particular baseball tip and the backs included a longer text for that tip tied to a particular player. In many cases, the front also included the player’s last name.

A total of 50 cards were included in the set, which was distributed by the Schutter-Johnson Candy Corporation based out of Chicago and Brooklyn. “Major League Secrets” could be considered the informal name of the set as that title was printed at the top of each card back.

The 50-card set is full of big names and Hall of Famers. Babe Ruth, Christy Mathewson, Lou Gehrig, and Dizzy Dean are at the forefront. Others include Rogers Hornsby, Al Simmons, Hack Wilson, Pie Traynor, Mickey Cochrane, Grover Alexander, Lefty Grove, and countless others. Most players are featured only once but a few (including Ruth, Dean, Alexander, and Kiki Cuyler) are in there twice. More than half of the set includes Hall of Famers.

One of the more intriguing aspects of this set is the artist for the cards – Al Demaree.

Al Demaree

Demaree was the artist for the cards and that’s interesting because he was a baseball player himself. Demaree was a decent pitcher that lasted eight years in the major leagues, playing for several teams including the New York Giants, Philadelphia Phillies, Chicago Cubs, and the Boston Braves. His best year was arguably 1913 when he won 13 games and lost only four with a career-low 2.21 ERA.

Among Demaree’s talents, he was a skilled artist. He took classes from the Art Institute of Chicago and was earning money as a teenager for his drawings.

Of interest is that this wouldn’t be the only set of cards where Demaree would be credited. A year earlier, he also drew a series of die-cuts in the Al Demaree Die-Cuts set, categorized as R304. Later, he also supplied the artwork for the 1947 Signal Oil set, one of several gasoline issues in the 1930s and 1940s.

1935 Schutter-Johnson Prices

The Schutter-Johnson cards are surprisingly rare and a little pricey for being a later pre-war issue.

Mid-grade commons in the set are difficult to find at under $100 and Hall of Famers are considerably more. A PSA 5 of Ruth sold for nearly $2,000 in a 2009 auction. Complete sets are hardly ever seen but one was auctioned in 2015 for just under $9,000

1935 Schutter-Johnson Checklist

1             Al Simmons

2             Lloyd Waner

3             Kiki Cuyler

4             Frankie Frisch

5             Chick Hafey

6             Bill Klem (Umpire)

7             Roger Hornsby

8             Carl Mays

9             Chas. Wrigley (Umpire)

10           Christy Mathewson

11           Bill Dickey

12           Walter Berger

13           George Earnshaw

14           Hack Wilson

15           Charley Grimm

16           L.Waner/P.Waner

17           Chuck Klein

18           Woody English

19           Grover Alexander

20           Lou Gehrig

21           Wes Ferrell

22           Carl Hubbell

23           Pie Traynor

24           Gus Mancuso

25           Ben Cantwell

26           Babe Ruth

27           Goose Goslin

28           Earl Combs

29           Kiki Cuyler

30           Jimmy Wilson

31           Dizzy Dean

32           Mickey Cochrane

33           Ted Lyons

34           Si Johnson

35           Dizzy Dean

36           Pepper Martin

37           Joe Cronin

38           Gabby Hartnett

39           Oscar Mellillo (Melillo)

40           Ben Chapman

41           John McGraw

42           Babe Ruth

43           Red Lucas

44           Charley Root

45           Dazzy Vance

46           Hugh Critz

47           Firpo Marberry

48           Grover Alexander

49           Lefty Grove

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About Anson Whaley

Anson Whaley is a contributor to Sports Collectors Daily and has been an avid pre-war and vintage card collector for more than 20 years. He manages a pre-war sports card blog and database at www.prewarcards.com . You can email him at [email protected] or find him on Twitter @PreWarCards.

Filed Under: Old Baseball Card Sets, Sports Card News, Vintage Sports Card News Tagged With: 1930s baseball cards, 1935 Schutter-Johnson, Al Demaree, babe ruth, pre-War baseball cards

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