UFC has signed an exclusive memorabilia deal with a company that will sell its fight-worn memorabilia, posters and autographed items.
The Momento Group’s new multi-year partnership was brokered by UFC’s licensing agency, IMG.
On January 1, UFC and TMG will launch an online store that will serve as a dedicated marketplace that will allow fans and collectors to purchase items or or trade unique UFC-licensed products on what they call a “secure, trustworthy platform for buyers.” The website will also allow fans to bid for UFC memorabilia by auction. The website, which will be built and managed by TMG, will provide a single point solution for all UFC official memorabilia.
Items offered for sale will be tagged with a hologram, registered digitally, and accompanied with a certificate of authenticity as confirmation of their source. All products will be contained within “premium packaging,” according to a news release.
“The memorabilia business is a priority because these products are such authentic touch points for fans to stay connected to UFC and truly own the moment, stated Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products.
“UFC has a worldwide fanbase estimated at more than 625 million people, and it’s now clearly one of the Big Four in terms of popularity in the U.S.,” claimed Philip Danglidis, Commercial Director of The Memento Group. “The appeal of UFC is growing year on year. As such, the potential for this partnership is colossal. This announcement is only the beginning of what’s to come, and we look forward to revealing more in 2022 and beyond.”