The Upper Deck Company will be one of the major sponsors for what’s become a pretty cool New Year’s Day tradition–the NHL Winter Classic.
The League’s annual outdoor game, now in its third year, will feature the host Boston Bruins taking on the Philadelphia Flyers in a battle of two of the league’s perennial contenders. As the NHL’s exclusive hockey card manufacturer, Upper Deck will have a major presence surrounding the event.
Special cello-wrapped promotional packs featuring three different “NHL Winter Classic” insert cards from Upper Deck’s 2009-10 MVP Hockey launch – which hit store shelves last week – will be included inside collectible seat cushions throughout the venue. Ticket holders for the event will receive these automatically. And in conjunction with Woburn, Massachusetts-based distributor Sports Images, Upper Deck will be securing privileges for a pair of lucky youngsters to serve as designated “stick kids” for the teams during the New Year’s Eve practice the day before the actual game.
The NHL Winter Classic debuted two years ago at Buffalo’s Ralph Wilson Stadium as 70,000 fans crammed in to see the visiting Pittsburgh Penguins outlast the hometown Sabres®, 2-1, in the snow. Last New Year’s Day, the Detroit Red Wings® outplayed the host Chicago Blackhawks, 6-4, at Wrigley Field as 41,000 braved freezing temperatures. Next month’s clash is already sold out as more than 37,000 hockey enthusiasts will be on hand to fill Fenway’s seating capacity.