Upper Deck, USA Baseball Sign Baseball Card Deal

Look for plenty of red, white and blue-themed cards in upcoming products.

Upper Deck and USA Baseball will become partners in an exclusive multi-year trading card licensing agreement announced Wednesday. The deal will allow Upper Deck to feature members of both the USA Baseball National Team and USA Baseball Junior National Team on insert cards in a number of upcoming baseball product releases. The first product to include USA Baseball inserts will be 2008 Upper Deck Series 2 which will be released in May.

“We are extremely pleased to have the opportunity to work with USA Baseball again,” said Tim Muret, Vice President of Collectibles and Memorabilia for Upper Deck. “The USA Baseball National Teams annually feature some of the game’s best prospects. We look forward to sharing this talented group with collectors who enjoy the opportunity of owning tomorrow’s superstars today.”

The licensing partnership will build upon Upper Deck’s previous trading card agreement with baseball’s National Governing Body. Upper Deck first manufactured USA Baseball trading cards in 2000, the same year that Team USA captured the gold medal at the Sydney Olympic Games. The new partnership also includes the right to manufacture trading cards of the United States Olympic Baseball Team which will compete in the Beijing 2008 Olympic Games.

Other rights Upper Deck obtains under the terms of the agreement include access to game-used equipment and autographs from the USA Baseball National Teams and the Olympic Baseball Team.

“This agreement represents a tremendous opportunity for our organization to continue to grow the USA Baseball brand in the hobby,” said David Perkins, Director, Marketing and Licensing for USA Baseball.

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