Upper Deck Signs Steve Yzerman Autograph Deal

Hockey card season will bring some fresh autographs to the market with Upper Deck landing an arrangement for signed cards of former great Steve Yzerman.

Upper Deck landed a somewhat elusive NHL name to its autograph lineup when the company signed Hall of Famer Steve Yzerman to a contract that will put autograph cards in its 2009-10 hockey card products.

Yzerman led the Detroit Red Wings to three Stanley Cup championships as a player and one as Vice President of Operations. He was also a gold-medal-winning Olympian for Team Canada in 2002.

Steve Yzerman Upper Deck Black Diamond Upper Deck says Yzerman has not signed licensed NHL trading cards for a number of years so the new deal should increase a small supply of his autographs in the market.

"To be able to provide collectors access to a player like Yzerman who is so popular in key hockey markets like Detroit and throughout Canada provides a huge boost to our new hockey releases for the upcoming season," said Josh Zusman, UD’s brand manager for hockey. "We know collectors have been waiting a long time to see content from this legendary player and Upper Deck is thrilled to deliver his autograph.”

Hockey card collectors will see the first Steve Yzerman autograph cards in 2009-10 NHL Black Diamond, which is scheduled to arrive in stores in December. The popular 2009-10 NHL SPx and NHL SP Game-Used Edition will follow.

“For SPx, collectors can look for him to appear in the popular ‘Flashback Fabrics’ set, but we will also have autographed ‘Dual Winning Combos’ cards of Yzerman paired with legends like Gordie Howe and Mario Lemieux,” said Matt Bromley, Upper Deck product manager for hockey. “SP Game-Used will feature some really great multi-signed autograph cards with Yzerman signing on cards with players like Lemieux and Gretzky, Howe and Lidstrom, even current Red Wings star Henrik Zetterberg. The cards should command huge values and be the centerpiece of a true hockey fan’s collection.”

Steve Yzerman on eBay