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Upper Deck Rolls Out Early-Season Fleer Hockey Product

Training camps are opening and the new hockey card products are on the way. He shoots! He scores!

Logo - UpperDeckStore.com - 125x40 Upper Deck has announced the return of Fleer Ultra Hockey (SRP $2.99 per nine-card pack) to its portfolio. Fleer Ultra Hockey is scheduled to hit shelves in late-September.

"Fleer Ultra Hockey boasts a strong starting lineup of last year’s new
difference makers like Dion Phaneuf, Alexander Ovechkin and Sidney
Crosby, as well as cagey veterans such as Joe Thornton, Martin Brodeur
and Jarome Iginla," said Josh Zusman Hockey Brand Manager for Upper
Deck. "We have also added 30 rookies from last season who we didn’t add
to product, purposely saving them for collectors this year. We take
extreme measures to ensure long-term value and collectibility.
Collectors will be excited to grab rookie cards of Eric Fehr, Ryan
Potulny and Marc-Antoine Pouliot as they continue to gain ice time with
their respective clubs."

The regular 251-card regular set breakdown of Fleer Ultra Hockey
showcases the top 200 players around the league, 30 cards featuring the
next wave of great players in Ultra Rookie Cards and 21 cards (each)
highlighting the youngsters who will debut shortly after the season
begins, in Ultra Rookie Redemptions.

CONTENT HIGHLIGHTS:

* Look for an average of 7 Rookie Cards per box!

* Find Gold Medallion parallels of the regular set – averaging 1
per pack!

Low-numbered Ice Medallions too!

* Grab 2 jersey cards per box on average!

* Featuring Fresh Ink autograph cards!

* Rookie Redemptions for top players from the 06/07 class!

PRODUCT BREAKDOWN:

* Signature & Memorabilia cards

* Ultra Uniformity – Inserted 1:13.

* Ultra Uniformity Patch // — Numbered to 25.

* Ultra Uniformity Auto Jersey // — Numbered to 35.

* Fresh Ink (autograph cards) – Inserted 1:200.

* Rookie cards & parallels

* Ultra Rookies – Inserted 1:4.

* Ultra Rookie Redemptions – Inserted 1:24.

* Gold Medallion & Ice Medallion parallels

* Regular Cards (Gold Medallion //) – Inserted 1:1.

* Ultra Rookies (Gold Medallion //) – Inserted 1:8.

* Ultra Rookie Redemptions (Gold Medallion //) – Inserted 1:288.

* Regular Cards (Ice Medallion //) – Numbered to 100.

* Ultra Rookies (Ice Medallion //) – Numbered to 25.

* Ultra Rookie Redemptions (Ice Medallion //) – Numbered to 25.

* Fleer Ultra themed inserts

* Scoring Kings – Inserted 1:12.

* Difference Makers – Inserted 1:12.

* Ultra Action – Inserted 1:12.

*
200 Regular Cards

About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected].

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