Upper Deck Renews Trading Card, Memorabilia Deal with Hockey Canada

Upper Deck has agreed to terms with Hockey Canada to renew the company’s license for memorabilia, as well as an exclusive trading card agreement for Canada’s National Teams.

Starting this fall, puck fans can look for 2013 Upper Deck Team Canada Hockey cards featuring the largest assortment of Team Canada players ever to appear in a trading Sidney Crosby Team Canada Upper Deck base cardcard set. The release includes 230 base cards and will be similar to the Upper Deck Hockey base brand, and will maintain the same price point of just $2.99 per pack.  Each will come with two or more autographs per box as well as inserts.

The renewed contract also gives Upper Deck the opportunity to develop premium Team Canada autographed memorabilia items.

Wayne Gretzky Upper Deck 2013 Program of Excellence“We couldn’t be happier to continue our relationship with Upper Deck,” said Mike Ross, Chief Business Officer for Hockey Canada. “We have enjoyed seeing how they are working to grow the hockey market through programs like National Hockey Card Day Ryan Nugent Hopkins Team Canada Alumni Autographand we believe Canadians everywhere will enjoy the new line of collectibles they produce for Canada’s National Team.”

Upper Deck Team Canada Hockey product will be exclusive to retailers in Canada, although fans outside of Canada will be able to find Hockey Canada content within other Upper Deck hockey releases throughout this season and beyond.   Upper Deck will unveil premium card issues for the Canadian National Team shortly.

“We have enjoyed a great relationship with Hockey Canada and are very happy to bring Canadian hockey fans collectibles and trading cards featuring players from their beloved national team,” said Jason Masherah, president of Upper Deck. “Fans can expect Upper Deck to branch out by creating some compelling trading card releases for Hockey Canada in the future, while continuing to deliver meaningful content to existing hockey and multi-sport products.”