Upper Deck Prepares World of Sports Set

Upper Deck says it is in the midst of producing a 400-card set geared toward a broader sports fan base that encompasses a myriad of sports from basketball, baseball and swimming, to hockey, figure skating and mixed martial arts.

Entitled “World of Sports,” the collection will include 400 athletes and coaches from a host of different countries and include autographed cards and game-used memorabilia cards from many of the personalities.

Upper Deck is promising two autographs and one memorabilia card per box.

The company had stated the product would be out in December, but the company now says it’s “gearing for an early 2011 launch”.

Upper Deck World of Sports Bill SelfThe World of Sports set will  feature more than 30 active NCAA men’s basketball coaches including headliners like Tom Izzo (MichiganState), Jim Boeheim (Syracuse), Bill Self (Kansas), Jim Calhoun (Connecticut), Bob Huggins (West Virginia), and Tubby Smith (Minnesota). Their inclusion, with autographs, is a first for Upper Deck.

“This is an exciting venture to have college basketball coaches featured on Upper Deck trading cards. It was always a thrill opening up packs of cards as a youngster to see who you had,” said Bill Self, head coach at the University of Kansas. “With the tremendous popularity of men’s college basketball today, having college coaches on cards will continue to help grow the game.”

Upper Deck has exclusive deals in place with both the Collegiate Licensing Company (CLC) and the National Association of Basketball Coaches (NABC).

“This is an ambitious effort to produce a trading card set that appeals to such a variety of sports fans,” said Upper Deck Brand Manager Brandon Miller. “In what other set will you ever be able to find such a broad mix of autograph cards and game-worn memorabilia cards from sports legends ranging from Tiger Woods and Michael Jordan to Nancy Kerrigan and Amanda Beard.”

Amanda Beard Upper Deck World of Sports autoOther sports stars who will be featured in the set include: Jose Canseco (baseball); Dara Torres (swimming); Landon Donovan and David Beckham (soccer); Matt Hoffman (BMX); Taylor Hall, Sidney Crosby, Mario Lemieux, Wayne Gretzky and Gordie Howe (hockey); LeBron James, Derrick Favors and DeMarcus Cousins (basketball); and Sasha Cohen (figure skating).

The product information sheet indicated the product would include autographs from:

– Michael Jordan
– LeBron James
– Tiger Woods
– Amanda Beard
– Pete Rose
– Sidney Crosby
– Wayne Gretzky
– Nancy Kerrigan
– Randy Couture
– Sasha Cohen

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