Upper Deck is making its plans for the fast-approaching National Sports Collectors Convention at the Baltimore Convention Center. This year’s event, scheduled to take place from Wednesday, August 4, through Sunday, August 8, will mark the 31st running of the nation’s largest sports collectibles and memorabilia show.
“We’re extremely excited to once again have a major presence at the National Sports Collectors Convention,” said Jodi Wasserman, Upper Deck’s Marketing and Events senior manager. “As always, we anticipate there will be thousands of hard-core card collectors in our midst, so we’ve come up with a terrific lineup of National redemption card sets to hand out each day of the show.”
On Wednesday, VIP “Sneak Peek” Day, a special six-card, VIP-emblazoned cello-wrapped set will be available to all show attendees who show their VIP ticket admission to The National. The set includes LeBron James, Michael Jordan and Wayne Gretzky.
During each public day of the show – from Thursday through Sunday – Upper Deck will be conducting its popular foil pack wrapper redemption program starting at noon. Those who purchase five packs of any current Upper Deck card packs (baseball, basketball, football or hockey products) that carry a suggested retail price of $1.99 or more will receive one of four different 2010 National event-exclusive, five-card sets, while supplies last. Each day there will be a different five-card collection redeemed.
On Thursday, the five-card set will include Michael Jordan and Julius Erving, while Friday’s lineup includes LeBron James and Gordie Howe. Saturday’s set will feature Sidney Crosby, while Sunday’s roster will include Tiger Woods, Wayne Gretzky and David Robinson. A complete list of all the players available each day will be posted at the Upper Deck booth. Card packs must be opened in front of an Upper Deck representative for redeeming purposes. Autographed cards of Gordie Howe, LeBron James and Michael Jordan will be randomly inserted into the packs.
In conjunction with Operation Gratitude – in an effort to send sealed packs of donated Upper Deck cards to deserving U.S. military men and women overseas – the company has been encouraging collectors everywhere to donate some of their surplus card packs to the deserving troops. Upper Deck kicked the campaign off by donating 100,000 packs of cards with the goal being to reach the 1,000,000-pack plateau by Veterans’ Day 2010.
The first five “Million Pack March” cards will include Michael Jordan and be available during Wednesday’s VIP “Sneak Peek” Day, while the remaining five cards will be distributed on Friday and include the likes of David Robinson, LeBron James and Mike Modano.
Upper Deck will also have on display at its booth a 30-card insert set of “Entomology” cards showcasing rare bugs and insects that are part of the 2009 Goodwin Champions product.