Upper Deck is hiding prizes in selected card shops in hopes you'll go searching for them.
Upper Deck has hidden twelve prizes at hobby shops throughout the U.S. and Canada as part of the company’s “Holiday Hunt” program. Items up for grabs include a football signed by top 2009 NFL rookies like Matthew Stafford, Mark Sanchez, Percy Harvin and more; a limited-edition Joe DiMaggio autographed trading card; a hockey helmet signed by many of the top 2009-10 NHL rookies like John Tavares, Victor Hedman and Jonas Gustavsson; a LeBron James autographed basketball; and several other top-tier prizes.
Upper Deck will offer clues that will be released starting on Upper Deck’s Facebook page and Twitter account to find the hobby stores where the items have been hidden. Using the clues to find the right store is just the first part of the hunt. The clues will also lead them to a current year Upper Deck brand in that store. Collectors will need to purchase a pack from that “mystery” Upper Deck brand to complete the second part of the hunt. The first person to purchase the correct Upper Deck product and say the phrase, “I love Upper Deck’s Holiday Hunt” will be the winner of the prize.
“We’ve seen tremendous support for our social media initiatives from sports fans this year,” said Carrie Peterson, Upper Deck’s online marketing manager. “This is a great way to thank people who have become fans of our Facebook page and who have followed us on Twitter. It will be interesting to see how long it takes people to find these prizes. We encourage them to use all forms of social media to communicate with each other, problem solve and ultimately bring these prizes home in time for the holidays.”
Upper Deck currently works with more than 1,100 hobby shops in the U.S. and more than 350 in Canada.