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Upper Deck Launches 20th Anniversary Set

Miss anything over the last 20 years? Upper Deck says it has you covered.

Upper Deck has announced plans to distribute another huge cross-brand trading card set in connection with the company’s 20th anniversary. The cards can be found in all of the company’s 2009 baseball trading card products. According to the company, the set commemorates the last twenty years in sports, pop culture, politics, world history and technology.

“We wanted to do something different that would really get collectors excited and I think we’ve succeeded,” said Jason Masherah, Upper Deck’s senior brand manager. “Never has there been such a comprehensive set or a way for collectors to own so many unique moments. From Ronald Reagan leaving office and the fall of the Berlin Wall to Ken Griffey Jr. and Ken Griffey Sr. playing in the same game with the Mariners, we didn’t miss a moment.”

Among the athletes who will be featured included in the set: Tiger Woods, Wayne Gretzky, Derek Jeter, Kobe Bryant, Jack Nicklaus and Peyton Manning.

“Another key element we did to make this set compelling for sports fans in particular was to acquire never before seen images of the games greatest stars during their freshmen seasons,” said Masherah. “We have new card images of Ken Griffey Jr. in 1989, LeBron James in 2003 and Sidney Crosby in 2005 to help collectors see their favorite athletes in a new way.”

Upper Deck’s 20th Anniversary Retrospective set can first be found in 2009 Upper Deck Series One Baseball which arrives on store shelves today with one card found in every other pack on average. An additional element to the set will be the 100-card memorabilia set which can be found in all sets beginning with 2009 Upper Deck Spectrum Baseball on February 24.

“The memorabilia cards add a higher-end chase element to the set that collectors should appreciate,” said Masherah. “The biggest names from all core sports are included in this special set, so that should get collectors talking. The memorabilia cards will be pretty limited as well with each card falling at a ratio of one per hobby case on average so that scarcity should help increase the secondary market values on these cards.”

For a preview video of some of the cards in the set, visit Upper Deck’s Diamond Vision website at http://upperdecksports.tv/video/The-Card-Condo-UD-Series-1-Base.


2009 Upper Deck products

About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected].

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