Last year the Upper Deck company was one of the first to get involved with the Las Vegas Collectibles Industry Summit where hundreds of sports card shops from the United States and Canada shared ideas on how to improve business and promote the hobby. After seeing first hand the positive effects of last year's conference, the company has committed to increased participation in 2011.
Upper Deck has committed to an Exclusive Summit Address, a social media presentation, a Corporate Home Base and an exclusive promotional card program featuring single and multi-signed cards of top spokesmen like Michael Jordan and LeBron James in particular.
"We want to make it worthwhile for shops to take the time to attend this show and by creating a promotional card set for attendees, we can deliver significant value to help those on the fence commit to attending today," said Mike Phillips, Upper Deck's director of hobby sales. "We hope that shops will use these for in-store promotions or to defray their costs of attending the Summit."
The Industry Summit, scheduled March 20-23, 2011, at Las Vegas' Orleans Hotel & Casino, brings together leaders from all segments of the sports collectible, gaming and entertainment collectible industries. Upper Deck attendees will include key members of its sales, marketing and product development teams, as well as company executives.
The company will meet directly with industry retailers during an Exclusive Summit Address, tentatively scheduled Tuesday, March 22 where they will present the first-ever Steve James Award. Steve was the owner of The Bullpen in Hendersonville, North Carolina who sadly passed away this year. Upper Deck says it wants to commemorate his passion for the hobby by presenting the Steve James Award to the hobby shop which best reflects James' willingness to create a fun environment for its in-store customers while helping other shops in the industry have success.
In addition, Upper Deck's Sports Marketing & Social Media Manager, Chris Carlin, has agreed to lead a social media seminar that will serve as an update to his presentation at the 2010 Summit.
"Shops that attend this annual event know the value of it and make it a point not to miss it in the future," said Carlin. "The tough part can be getting shops who haven't participated in the past to get involved in the event. Hopefully by Upper Deck committing so much to the event early on, those shops who haven't attended before will be motivated to be a part of this Summit. And it would be foolish not to attend, given the quality information they will receive on how to run a profitable store; the contacts they'll make to help serve as a support network for their business development; the special card set we're producing exclusively for the show; and other giveaways we have planned for attendees throughout the weekend."