U.S. Open tennis memorabilia, anyone?
MeiGray Group and the USTA are banking on a receptive audience for match-used items from the 2012 event which got underway this week.
The USTA named MeiGray as the “Official Match-Used Source of the US Open.” The company will authenticate on-site – and market in real time – the balls used in men’s and women’s matches, including match-winning points. Nets, court chairs and other match-used items, selected player autographed and match-used items, and unique artwork from the National Tennis Center will also be available throughout the event.
Items authenticated on Center Court and throughout Arthur Ashe and Louis Armstrong Stadiums also will be available immediately via bidding on-line at http://auction.usopen.org.
Proceeds from the new program will benefit USTA Serves, a New York educational and charitable organization that helps underserved youth and people with disabilities to improve academics and strive for excellence.
“More than 700,000 passionate tennis fans descend on Flushing over a two-week span, and we believe they have a thirst for the Open’s authenticate mementos,” said Barry Meisel, MeiGray’s President and Chief Operating Officer. “We’re proud that the USTA has asked us to be partners. And we’re honored to be able to help USTA Serves.”
“The US Open attracts a passionate fan base, and by teaming with MeiGray, we can bring our fans even closer to the sport,” said Lew Sherr, Chief Revenue Officer, USTA.