Topps brought out the world’s biggest baseball player to unveil the world’s biggest baseball card in an effort to garner publicity for the launch of its 2013 products.
The company created a giant sized replica of the Prince Fielder card and stretched it across a section of outfield at a youth baseball field, just a few miles south of the Detroit Tigers’ spring training complex in Lakeland, FL.
Topps turned it into a media event, using an outside PR firm to choreograph the unveiling of the card via a camera mounted on board a helicopter (see below). Several national and local media outlets across the country did pick up the story.
Fielder joined about 100 youth baseball players from Lakeland City Baseball to unveil the card, which measured nearly 90 ft. tall and 60 ft. wide and depicted the image of Fielder, who appears on the cover of the Topps 2013 Series 1 box.
“It is truly an honor and a thrill for me to be featured not only on the 2013 Topps Series 1 box, but also on the largest baseball card the world has ever seen,” said Fielder. “Baseball is back.”
“Spring Training is one of the most exciting times for baseball fans, as it marks the official start of a brand new baseball season,” said Marc Stephens, Marketing Manager for the Topps company. “We are excited to kick off the season and celebrate the launch of our new 2013 Topps Baseball Series 1 with Lakeland City Baseball, Prince and baseball fans everywhere.”