The Topps Company and the DFL Sports Enterprises have announced the renewal of their existing contract for a further four years. The contract gives the American company the right to produce soccer cards and stickers in Germany.
“With Topps we are pursuing an already existing partnership and are pleased to have an established partner, who, in the current rights period, has already set a high benchmark in terms of innovation," said Christian Seifert, CEO of DFL Deutsche Fussball Liga. Stickers and trading cards is what make the brand Bundesliga come alive. This is one of the reasons why we set such great value upon a trendsetting approach with a view to new digital possibilities.”
Commenting on the renewal of the agreement Chris Rodman Vice President & Group MD of Topps Europe said “Topps has grown the category by over 200% and we are therefore thrilled to be extending such a successful relationship for a further 4 years.”
“For many children in Germany collecting images of their heroes whether they be physical or digital is one of their first touch points with the Bundesliga and as such Topps Match Attax cards and stickers have inspired unprecedented passion, excitement and commitment since the launch of our new product range and will, we hope, continue to do so in the future.”
Topps product range will include trading cards and stickers as well as the rights for digital usage for Internet and mobile services.